Ai
At Framestore, we’re using AI tools to reframe the possible.
Framestore is reframing what’s possible for the next generation of storytellers, by pairing AI with our own proprietary tools.
William Bartlett joined panel at Insight '26
At the UK Screen Alliance’s inaugural conference - Insight ’26 - Executive Creative Director, Will Bartlett joined a panel to discuss integrating AI into the VFX pipeline.
Theo Jones Promoted to Creative Director, AI
As Creative Director, AI, Jones will pioneer how Framestore unlocks new storytelling possibilities for Directors, brands and clients through visual effects. His role focuses on bridging the gap between rapidly evolving AI technologies and the precise requirements and creative excellence of high-end film production, advertising, episodic and immersive experiences.
CTO Lincoln Wallen at Time100
At the TIME100 Talks in Cannes, our CTO Lincoln Wallen joined industry leaders to unpack the question: How do we keep creativity human in the age of AI?
Our Technologies
Technology
Technology
Freak
Our custom path tracer, Freak, sits at the heart of our film production pipeline and is used to render all our pixels.
Technology
Fibre
Fibre is the highly optimised PDB-based groom dynamics solver that we use in-house to simulate hair, fur, feathers and foliage.
Technology
FUSE
A ground-breaking project, FUSE (Framestore Unreal Shot Engine) is establishing the next era of filmmaking.
Technology
PRESENT
A European Commission-supported project that’s seeing the development of an AI-integrated digital human built in Epic’s Unreal Engine.
Technology
fARsight
Our proprietary fARsight platform, directors and DOPs can easily find locations, compose shots, and set up scene blocking.
Latest News
20th October 2026
AI and the VFX pipeline
Executive Creative Director, Will Bartlett joined a panel at Insight ’26 to discuss integrating AI into the VFX pipeline.
20th October 2026
Hollywood AI-listers
Framestore’s Chief Creative Officer, Tim Webber, contributes to whether fully AI-generated actors can ever capture the complexity of our inner lives.
19th February 2026
Academy Award Sci-Tech Win
Framestore is honoured to be celebrating an Academy Award for our proprietary layered shading system.