Ai
At Framestore, we’re using AI tools to reframe the possible.
Framestore is reframing what’s possible for the next generation of storytellers, by pairing AI with our own proprietary tools.
Theo Jones Promoted to Creative Director, AI
As Creative Director, AI, Jones will pioneer how Framestore unlocks new storytelling possibilities for Directors, brands and clients through visual effects. His role focuses on bridging the gap between rapidly evolving AI technologies and the precise requirements and creative excellence of high-end film production, advertising, episodic and immersive experiences.
Join Us at the AI Summit London
On 11th June, Executive Creative Director William Bartlett joins an industry panel to explore how studios, agencies, and creative companies use AI across all stages of production—from ideas to post-production—to enable seamless large-scale teamwork.
Our Technologies
Technology
Technology
Freak
Our custom path tracer, Freak, sits at the heart of our film production pipeline and is used to render all our pixels.
Technology
Fibre
Fibre is the highly optimised PDB-based groom dynamics solver that we use in-house to simulate hair, fur, feathers and foliage.
Technology
FUSE
A ground-breaking project, FUSE (Framestore Unreal Shot Engine) is establishing the next era of filmmaking.
Technology
PRESENT
A European Commission-supported project that’s seeing the development of an AI-integrated digital human built in Epic’s Unreal Engine.
Technology
fARsight
Our proprietary fARsight platform, directors and DOPs can easily find locations, compose shots, and set up scene blocking.
Latest News
16th April 2026
Behind the Evolution of Freak
Inside the technical journey of Freak and its award-winning Layered Shading System.
19th February 2026
Academy Award Sci-Tech Win
Framestore is honoured to be celebrating an Academy Award for our proprietary layered shading system.
3rd February 2026
William Sargent at Web Summit Qatar
Chairman of Framestore, William Sargent sat down with The Drum to discuss technology in VFX.