Immersive

Collaborators

Disney logo
Google
HBO Logo
lionsgate logo
merlin entertainment logo
meta logo
microsoft logo
Samsung
secret cinema logo
Universal Studios
warner bros logo

Framestore is a world-leading innovator in crafting immersive experiences that transcend the screen, catapulting you into extraordinary realms of adventure. Combining our unrivalled creative craftsmanship with our technical prowess, we're dedicated to reframing expectations for both IP owners and their guests with creative technology, location-based entertainment (LBE), and mind-blowing theme park rides.

Awards

VES logo
Jumanji: The Adventure
VES for Best VFX, Special Venue Project
 - Nominated
Learn More
VES logo
Avengers: Quantum Encounter
VES for Best VFX, Special Venue Project
 - Nominated
VES logo
Jurassic World Adventure
VES for Best VFX, Special Venue Project
Learn More
Emmy logo
Free Solo 360
Emmy for Creative Achievement in Interactive Media
Learn More
A silver lion
Lockheed 'Field Trip to Mars'
Cannes Lions - Silver for Experiential
Learn More
D&AD
Lockheed 'Field Trip to Mars'
D&AD Award for Innovation
Learn More

Latest Work

See all
Science Fiction Still 4
Immersive
Sience Museum

Voyage to the Edge of Imagination

The Science Museum's most ambitious exhibition yet: ‘Science Fiction: Voyage to the Edge of Imagination’.
Learn More
Carrie Bradshaw from 'Sex and the City' displayed on several different screens
Immersive
Max

And Just Like That... Carrie's Closet

Framestore transports guests back to 1998, when Carrie's iconic white tutu first appeared on screen.
Learn More
Jumanji The Adventure Still 4
Immersive
Merlin Entertainments / Gardaland

Jumanji: The Adventure

Opened at Gardaland, Italy in 2022, ‘Jumanji - The Adventure’ marks the first Jumanji ride.
Learn More
The silhouette of a person as they stand in front of a large screen in a dark room. On the screen is the Cadillac Lyriq car
Immersive
Cadillac

Art of You

An interactive experience that allowed participants to design their dream vehicle.
Learn More
deepfake portrait of kiyan prince
Immersive
Kiyan Prince Foundation

Long Live the Prince

Framestore collaborated with ENGINE Creative to ultimately help raise awareness of knife-crime.
Learn More
jurassic era with dinosaurs looking forwards the sunset
Immersive
Universal Studios

Jurassic World Adventure

Framestore’s Immersive team created over 90 minutes of media for the Jurassic World Adventure ride.
Learn More

Recent News

Yush Kalia and Dan Lavi join as executive producers, immersive, and Maximilian McNair MacEwan as head of strategic partnerships, immersive
27th June 2025

Framestore Strengthens Immersive Team

We welcomed Yush Kalia and Dan Lavi as Executive Producers and appointed Maximilian McNair MacEwan as Head of Strategic Partnerships, Immersive.
Learn More
An illustration of people on a roller coaster ride who look scared. The rollercoaster is driving into a haunted mansion.
6th May 2025

Universal’s UK Park: What Creatives Are Saying About the Future of British Theme Parks

What does Universal’s UK park mean for immersive storytelling and design in the UK? We asked six members of our immersive team to share their thoughts.
Learn More
B&W photo of Karl Whoolley with blooloop logo in corner
7th November 2024

Blooloop Top 50 Immersive Influencers

Framestore’s Global Head of Immersive, Karl Woolley in top 50 Immersive Influencers for 2024!
Learn More