Hosted by W and Frontify, this carefully curated event brings together leading studios and agencies operating at the forefront of creative technology, design and storytelling, offering practical perspectives on brand worlds, immersive experiences and the role of human craft in the age of AI.
The Hidden Architecture of Unforgettable Moments
Join our Global President of Advertising & Content, Charles Howell, and Executive Creative Director William Bartlett as they examine the gap between the current capabilities of generative AI and what’s required to consistently deliver commercially viable creative outcomes.
They’ll reveal why the goal isn’t simply to generate images, but to design the creative and technical space that makes extraordinary stories possible - to captivate audiences, convey narrative nuance, and deliver real-world impact.
Branding In Synthetic Worlds
Designing Characters, Environments & Narratives for an AI-Driven Future.
This panel explores how brands are building persistent creative worlds that live across film, social platforms, spatial media, and retail using real-time 3D and digital humans. The panellists will examine the ways human creative direction, taste, storytelling, and artistic judgement remain critical as production becomes automated.
Meet the Speakers
Charles Howell | Global President of Advertising and Content
For over two decades, Charles played a central role working on VFX-heavy projects, including the Oscar-winning film Gravity, helping to bring the much-loved Paddington Bear to the big screen, and partnering with Emmanuel Lubezki on the visually mesmerising Absolut global campaign, 'One Night.'
Most recently, his team has delivered cutting-edge work for blue-chip brands including Geico, Microsoft, and Expedia, as well as TV shows including Marvel’s WandaVision, Netflix’s The Crown, HBO’s I Know This Much Is True, and Amazon Studios’ The Marvelous Mrs. Maisel.
William Bartlett | Executive Creative Director
Bafta-winning designer and director with over 20 years of experience working in advertising, television and film. William spent most of his career as a VFX Supervisor collaborating on many iconic projects, including four James Bond title sequences. He has worked on many adverts and music videos, including Guinness 'Noitulove,' which won the Grand Prix at Cannes and 'Doo Wop (that thing)' for Lauryn Hill, which was MTV music video of the year.
Since 2016, William has been focused on his own directing and design work. The first job he took on, a title sequence for the BBC, went on to win several awards, including the Bafta for title sequence design. He has also directed work for SKY, ITV, Google, Heineken, Jaguar, Channel 4, and a spot for The Times newspaper that was awarded a D&AD pencil for TV advertising and was part of the APA 50.
Lincoln Wallen | Group Chief Technology Officer
Lincoln's lifelong pursuit of innovation and how it best applies to business has seen him take on leadership roles in entertainment, games, academia and technology. He has helped lead, grow and future-proof companies as diverse as the software unicorn Improbable, Dreamworks Animation and Electronic Arts (EA).
As group CTO for the Framestore Company 3 Group, one of Wallen’s key roles is to identify new strategic partnerships across business, technology and academia. He works to strengthen and develop existing relationships with the Group’s wide-ranging client base, helping elevate these existing partnerships as studios, institutions and brands explore new ways to lever and maximise their IP.
Related Events
View Conference 2026
Kinsale Advertising Festival
