![A large purple fluffy monster speaking to Ryan Reynolds](/sites/default/files/2024-01/IF-Case-Study-Header-1980x820.jpg)
IF
After discovering she can see everyone's imaginary friends, a girl embarks on a magical adventure to reconnect forgotten IFs with their kids.
![A large purple fluffy hand reaches out from a house window, as if to pull it closed from the inside](/sites/default/files/styles/full_width_688_x_variable_height/public/2024-01/IF%20Movie%20Poster.jpeg?itok=29OZ-R-_)
Press
The Stellar Visuals in ‘IF’ Are Anything but Imaginary - Animation World Network
IF: Chris Lawrence (Production VFX Supervisor) & Arslan Elver (Animation Supervisor) - Art of VFX
Blending Live-Action and Animation to Capture the Cast of Imaginary Friends - VFX Voice
IF Makes Imagination Reality - Animation Scoop
How Phoebe Waller-Bridge’s Betty Boop-Inspired Blossom Became the Breakout of ‘IF’ - IndieWire
Now You See Them: Crafting the Magical Creatures of ‘IF’ - Animation Magazine
Behind the Scenes on IF - Cartoon Brew
How Framestore’s VFX And Animation Supervisors Collaborated To Create The Tangible World Of ‘IF’ - Cartoon Brew
Inside Framestore’s creative process: Crafting 40 unique CG characters for John Krasinski’s film ‘IF’ - Animation Xpress