
The immersive team will be in Blackpool on May 6-9, 2025 to takes a deep dive into the world of EMOTION and exploring how it shapes and elevates the themed entertainment industry. From the power of storytelling to the impact of architecture, technology, and experience, TEA SATE Europe 2025 will examine how these pillars work together to evoke powerful emotional connections in audiences.
Meet Creative Director Gareth Smy, Head of Brand Partnerships David Michaels, and Head of Strategic Partnerships, Immersive Maximilian McNair MacEwan who will all be in attendance. The team is looking forward to connecting and will be available throughout the event to discuss future collaborations.
About Framestore’s Immersive team
Framestore is a world-leading innovator in crafting immersive experiences that transcend the screen, catapulting you into extraordinary realms of adventure. Combining our unrivalled creative craftsmanship with our technical prowess, we're dedicated to reframing expectations for both IP owners and their guests with creative technology, location-based entertainment (LBE), and mind-blowing theme park rides.
If you're interested in discussing how we brought AI to the Immersive LBE for Cadillac 'Art of You', the magic to Field Trip to Mars, or the myth to Loch Ness Monster: The Monster Lives On then please get in touch with the team to learn how we can help your vision.

FROM FRAME TO FEELING: THE FUTURE OF CINEMATIC IMMERSION IN THEMED ENTERTAINMENT
17:25 -18:00 8th May
Gareth Smy | Creative Director, Immersive
With a distinguished career marked by over a decade in the themed entertainment industry, Gareth brings a wealth of experience to Framestore's Immersive team. Prior to joining, Gareth served as Senior Creative Manager of Location Based Experiences (LBE) at Moonbug Entertainment, where he led on global creative development for LBE and themed attractions, working on projects such as Blippi and Cocomelon Family Entertainment Centres.
