Toyota joins the Super Bowl LV lineup with an inspiring film that captures the hope and strength of an athlete overcoming major obstacles in order to achieve her dreams. Film Director Tarsem and Saatchi & Saatchi LA present the journey of Paralympic swimmer Jessica Long through pivotal memories throughout her life, in a way that tangibly hits home for anyone familiar with training at a competitive level, or simply just chasing a dream.
The beautiful story poignantly characterizes the struggles we all face throughout our own journey, with the ultimate message that in order to conquer the impossible, one must start now.
“From the first reading of the script, we knew this film would be special -- especially in the hands of a director as gifted as Tarsem.” said Framestore Creative Director, Alex Thomas. “It’s an incredibly inspiring true story of love, courage and hope -- moving and relevant themes, particularly for the moment the world finds itself in right now.”
Framestore was responsible for the entire VFX process, from creative and technical consultation during pre-production, through to on-set supervision, as well as all shot execution. Using an array of tools including Maya, Houdini, Flame, 3D Equalizer, and Reality Capture, the team was able to create a convincingly surreal swimming pool in various different interior environments.
Most scenes were filmed in two parts, separating the set builds from the pool that Jessica swam in, so the on-set supervision was critical to ensuring the two worlds aligned. From there, the post production process was a collaborative, creative exploration as the tone of the film revealed itself, allowing the VFX team to flex their creative muscles. Set and water extensions, combined with extensive relighting experimentation, honed in on the purity of the message.
The spot came in at #5 on the esteemed USA Today Ad Meter after going live across digital channels in the week leading up to the Super Bowl.