The New Normal
Framestore is proud to have partnered with Spike Jonze of MJZ and Mekanism to bring to life MedMen's 'The New Normal', a film chronicling the complex history of cannabis in the United States.
Press
Opinion: Navigating The Stigmas, Rules And Taboos Of Cannabis Advertising - AdAge
MedMen Debuts the First-Ever Consumer Cannabis Commercial - Highsnobiety
Spike Jonze and Jesse Williams Joined Forces with MedMen to Make a Powerful Weed Commercial - Esquire
Spike Jonze's Artful Short Film for MedMen Spotlights the 'Unjust Criminalization' of Cannabis - AdWeek
First Look: Spike Jonze and Jesse Williams Captivate in MedMen's New Cannabis Commercial - Forbes
Spike Jonze Directed a MedMen Commercial about Cannabis. And It's Pretty Epic. - Green Entrepreneur
Credits
Agency
Mekanism
Production
MJZ
Director
Spike Jonze
DP
Bradford Young
VFX
Framestore
VFX Supervisor & Creative Director
Senior VFX Producer
James Alexander
Compositing Supervisor
JD Yepes
Compositors
Alejandro Villabon, Euna Kho, Sebastien Boulange, Brianna Reynolds, Minsang Lee, Jhih Hong Ciou, Sarah Marikar
CG
Kevin Baker, Sean Dollins, Kordae Henry, Khevna Shah, Todd Herman, Patrick Beavers
Colour
Beau Leon
Colour Producer
Andy McClintock
Production Coordinator
Emily Rawl
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