
Emirates 'ICE'
Directed by Framestore Pictures' Murray Butler, Emirates ‘ICE’ is a creative collaboration between Emirates and Framestore that showcases the full range of the airline’s in-flight entertainment system.
From penguins playing football in Antarctica to a crashed alien spaceship, flying pterodactyls, a pirate ship, and an Emirates plane, our VFX team crafted a vibrant, immersive experience.
Our Design team added a custom 8-bit game, icons, and emojis, while our DMP and compositing teams enhanced environments and seamlessly blended CG with live-action.

CREDITS
Client
Emirates
Production Company
Framestore Pictures
Director
DOP
Konstantin Mazov
1st AD
Rob Blishen
Executive Producer
Anna Kennedy
Producer
James Hatcher
Production Design
Perry Newberry
Wardrobe Stylist
Miguel Cervera
Production Manager
Christabelle Stone
Associate Producer
Noah Enhus
Service Production Company
24/7, Madrid
Executive Producer
Olga Jabal
Service Production Company
Magnet, Dubai
Producer
Aamar Shawwa
VFX
Framestore
VFX Supervisor
Jules Janaud
CG Supervisor
Henrique Campanha
Compositing Supervisor
Matthew Thomas
Asset Supervisor
Billy Butler
Animation Supervisor
Christopher Hutchison
Head of Groom and CFX
Gabriela Ruch Salmeron
Concept Design
Nikola Yordanov, Sylvie Minois
CG Assets
Khaled Sabry, Florian Rigollet, Billy Butler, Clara Simone, Justine Lecat, Elpida Kyriakou, Natasha Santiparp, Patrick Paguio, Bruno Reis Coimbra
Rigging
Nathan Clark, Brad Noble
CG Animation
James Wilson, Jessica Kersey-Preston, Nathan Thompson, Christopher Hutchison, Bruno Buzinkay
CG FX
Tobias Andersen, Owain Peake, Alice Baglietto, Philip Child
DMP
Harry Wormald, Chelsea Aston
Tracking and Layout
Gowri Shankar Gopinathan, Gary Seto, Zoe Woods, Oliver Cordwell
CG Lighting
Henrique Campanha, Maxim Gehricke, Giovanni Bianchet, Elisenda Faustino Deu
Design
David Lochhead, Dani Marsh, Jack Field
Compositing
Matthew Thomas, Aitor Echeveste, Jon Uriarte Sastre, Julia Caram, Rishabh Laheja, Travis Porter, Michael Baker
Paint & Roto
Volney Fernandes
Flame
Aadel Matoorianpour
VFX Data Wrangler
Ricardo Leoz
VFX Editorial
Andrew Fineberg, Humberto Reynaga
Head of Advertising
Helen Weil
Executive Producer (VFX)
Anna MacDonald
Line Producers
Ellie Tinker, Robyn Goncalves-Borrageiro, Megan De Wolf
VFX Production Coordinators
Doug Russel-Fisher, Shadi Ebrahimi
New Business Creative Coordinator
Romena Vasanthanayagam
Data Services
Madeleine Haydon, Nick Rafferty, George Vickers, Tom Perry, Ollie Cooke, Ed Brown, Paul Stamp
Previs
FPS (Framestore Preproduction Services)
Creative Director, FPS
Vincent Aupetot
Head of Production, FPS
Stephen Nixon
VP Production Manager, FPS
Joanna Loga-Sowinska
Managing Director, FPS
Sarah Cauchois
Visualisation Producer, FPS
Rachael Gordon
Colour
Company 3
Senior Colourist
Matthieu Toullet
Edit
Whitehouse Post
Editor
Adam Rudd
Audio Design
Factory
Sound Designer
James Utting
Producer
Ciara Wakly
Composition
SIREN
Owner and Music Supervisor
Sian Rogers
Producer
Josh Gibbard