Driven
Lucid Motors’ newest campaign “Driven” puts Global Brand Ambassador Timothée Chalamet in the driver’s seat, embodying the brand’s bold and uncompromising spirit. Directed by James Mangold and crafted by our VFX team led by ECD James Rogers in partnership with Giant Spoon, the film captures the power, passion, and versatility of Lucid’s upcoming electric SUV, the Lucid Gravity.
Credits
Agency
Giant Spoon
Producer
Colleen Miller
Production Company
Minted Content
Director
James Mangold
VFX
Framestore
Executive Creative Director
Compositing Supervisor
Timothy Crabtree
Visual Development Lead
Paul Krist
Lighting TD
Veronica Ferrari Delphin
Layout Supervisor
Sean Dollins
Junior Layout TD
Rebecca Teichner
Nuke Compositors
Robert Williams, Nasser Mandavisobi, Brian Yu, Nicholas Sorenson, Meg Mcguire, Ryan Ninko
Executive Producer
Dez Macleod-Veilleux
Flame
Serina Flores, Matt Dobrez Hiero
Editors
Jake Sadowski, Dustin Indrebo
Head of Production
Cat Pavitt
Senior Producer
Sarah Ford
Production Coordinator
Maria David