singer drake and a person standing side by side

Drake From State Farm

In 2021, State Farm makes its Super Bowl debut with an all-star lineup, featuring Kansas City Chiefs quarterback and 2020 Super Bowl MVP Patrick Mahomes, alongside Green Bay Packers quarterback Aaron Rodgers, cameos from Paul Rudd and Adrian Martinez as Cheesehead, and none other than rapper Drake (not to be confused with Jake… from State Farm). 

Effects Simulation
Visual Effects Supervisor
singer drake wearing a red tshirt

Renowned director and Tool founder Erich Joiner teamed up with The Marketing Arm and Framestore to bring this seemingly straightforward spot to life. But with shooting restrictions due to COVID, celebrity schedules, and evolving storylines, this project proved anything but simple.

“It was an exciting challenge to help create an entirely new commercial using disparate elements, and a great example of how we’ve been able to overcome some of the challenges that the pandemic has thrown our way,” commented Framestore’s Shoot Supervisor, Murray Butler.

singer drake and a person standing side by side
actor paul rudd with an american football ball

While Mahomes (who will also be making an appearance with the Chiefs in Super Bowl LV itself), Rodgers and Jake (from State Farm) were shot together at one location, shoots for Drake and Rudd took place separately. Enter the Framestore team, who set out to rotoscope and composite multiple plates into an entirely different location in order to bring the final scene together. Combining elements from the original shoot months prior with an entirely new environment took extensive preparation. Working with Director Erich Joiner and Director of Photography Bob Richardson, the team ensured that eyelines synced and plates from the studio environment precisely matched camera positioning and lighting direction. One of these plate combinations can be seen in the scene with Mahomes and Rodgers (who were filmed in LA) sitting directly next to Jake (who was shot in New York) -- which, thanks to the magic of compositing, one would never have suspected. 

three people chatting and sitting in director chair in a film set
side view of three people sitting in director chairs in a film set. the person on the very left is pointing onwards as the other two look ahead

“The main challenge for the compositing team was to put Patrick Mahomes and Aaron Rodgers in the same environment as Jake while a majority of the footage was shot separately, meaning that and in most cases we had to extract them from different backgrounds as opposed to greenscreens, which are more commonly used for this type of project,” said Framestore 2D Lead, Martin Lazaro. “It was therefore essential to find the perfect comping technique that would maintain every detail of the talent.”

Framestore’s Clark Griffiths worked his grading magic to further ensure the final spot had a cohesive look that was in line with the legacy of State Farm commercials. 

The national spot first aired on broadcast during the Big Game, as well as across digital and social channels.


The Marketing Arm
Erich Joiner
Director of Photography
Bob Richardson
TOOL of North America
Matthew Wood, Whitehouse Post
Senior Producer
Jamie Hoskins Smith
Production Coordinator
Alex Roesch
Creative Directors
Michael Ralla, Aron Hjartarson
Shoot Supervisor
VFX Supervisor
Michael Ralla
Compositing Supervisor
Flame/2D Lead
CG Track
Will Frasier, Yannix
Flame/2D Lead
CG Track
Will Frasier, Yannix
Clark Griffiths
Hiero Editorial
Serina Flores
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