Panel: The AI‑Powered Frontier of Enterprise Creativity
Executive Creative Director William Bartlett joins an esteemed panel at the AI Summit London to explore how hybrid workflows with directors, writers, designers, editors, animators, and AI tools accelerate processes, reduce obstacles, and open new cross-disciplinary storytelling avenues. The panel will also dissect practical ways to build AI-supported team environments, including workflow management, creative alignment, versioning, and ethical safeguards for effective human-AI collaboration at scale.
Meet the Speaker
William Bartlett | ECD Advertising
Bafta and Emmy-winning designer and director with over 20 years of experience working in advertising, television and film. William spent most of his career as a VFX supervisor collaborating on many iconic projects including four James Bond title sequences. He has worked on many adverts and music videos including Guinness 'Noitulove' which won the Grand Prix at Cannes and 'Doo Wop (that thing)' for Lauryn Hill, which was MTV music video of the year.
Since 2016, William has been focused on his own directing and design work. The first job he took on, a title sequence for the BBC, went on to win several awards including the Bafta for title sequence design. He has also directed work for SKY, Emirates, ITV, Google, Jaguar, Channel 4, and a spot for The Times newspaper that was awarded a D&AD pencil for TV advertising and was part of the APA 50 for 2019.
William is always been a pioneer of new technology and is a leading figure in Framestore's adoption of AI tools.
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Kinsale Advertising Festival
