The ‘Gear S3 World Choir’ event was devised by agency Cheil London to capture the cultural heartbeat of the capital this Christmas. The one-of-a-kind biometric stage visually displays the heartbeat, movements and calories burnt by each choir as they perform, via the Gear S3 smartwatches worn by select chorists. The project is Labs' first to utilise personal data drawn from wearables to create public data visualisations.
 

Framestore Labs Samsung Gear S3 World Choir graphics
Framestore Labs Samsung Gear S3 World Choir graphics

The Framestore Labs team, led by Global Head of Creative Robin Carlisle, built a string of applications to manage the chain of events involved in the activation, incorporating live data drawn from the Gear S3 watches as well as audio gathered from the stage’s microphones. The custom network generates bespoke real-time data visualisations for the duration of the choirs’ performances, surrounded by Samsung campaign messaging and large scale, real-time iterations of the Gear S3’s breadth of applications. The team also used innovative layering within their designs to combine traditional CGI graphics with real-time elements – a technique used to great effect in Framestore Labs’ revitalisation of Morgan Stanley’s Times Square LED signage, earlier in 2016.

Framestore Labs Samsung Gear S3 World Choir graphics
Framestore Labs Samsung Gear S3 World Choir graphics
Framestore Labs Samsung Gear S3 World Choir: Piccadilly Circus

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