Framestore Labs applied its unique brand of cinematic data visualisation to a festive brief from Samsung and agency Cheil London, showcasing the capabilities of the new Gear S3 smartwatch through the voices of London's multicultural choirs and a bespoke biometric stage.
The campaign brought together 24 world choirs from across the capital, to perform throughout December at the landmark Eros fountain in Piccadilly Circus. Wearing the new Gear S3 devices, the choirs presented hour-long performances, during which time their live biometric data was monitored and transformed into stunning large-scale, real-time graphics, made possible through a custom system built by Framestore Labs.
The ‘Gear S3 World Choir’ event was devised by agency Cheil London to capture the cultural heartbeat of the capital this Christmas. The one-of-a-kind biometric stage visually displays the heartbeat, movements and calories burnt by each choir as they perform, via the Gear S3 smartwatches worn by select chorists. The project is Labs' first to utilise personal data drawn from wearables to create public data visualisations.
The Framestore Labs team, led by Global Head of Creative Robin Carlisle, built a string of applications to manage the chain of events involved in the activation, incorporating live data drawn from the Gear S3 watches as well as audio gathered from the stage’s microphones. The custom network generates bespoke real-time data visualisations for the duration of the choirs’ performances, surrounded by Samsung campaign messaging and large scale, real-time iterations of the Gear S3’s breadth of applications. The team also used innovative layering within their designs to combine traditional CGI graphics with real-time elements – a technique used to great effect in Framestore Labs’ revitalisation of Morgan Stanley’s Times Square LED signage, earlier in 2016.
Best Use of Experiential Technology