The new campaign from Trojan directed by photographer and filmmaker Alex Prager uses witty double entendres and visual metaphors to bring a typically taboo subject to life in a hilarious way.
Framestore joined forces with creative agency 72andSunny to work an array of subtle VFX into the six playful, thoughtfully handcrafted spots in a way that supported the campaign and enhanced the element of humor within.
In ‘Sparks,’ the team choreographed and augmented the bursts of light captured in-camera, thanks to compositing magic. The exterior of the buildings in the final scene were in fact hand painted by an artist directly onto canvas, so Framestore’s Lead Flame Artist Raul Ortego was tasked with retaining the handmade matte painting effect, often leveraged in films during the mid-20th century, while simultaneously bringing the scene to life through image augmentation.
It was such a pleasure to work with Geno Burmester, Peter Hughes and the rest of the 72andSunny team. Our role was to incorporate understated VFX that would support the creative, without overshadowing the handmade nature of each spot.Raul Ortego - Lead Flame Artist, Framestore
In ‘Avalanche,’ the challenge for Framestore was to bring the magic of a miniature model ski chalet on a mountain to life by compositing exterior shots and creating a perfectly timed, cohesive final sequence while carefully maintaining the integrity of the handmade effect.
From compositing of plates, to rig and wire removal, light matching and general cleanup, Framestore supported the creative team to bring the campaign to life. The final spots can be seen on broadcast as well as the brand’s digital channels.