A giant red gummy Monster covered in Nerds dances on stage

Flashdance

In Nerds candy first ever Super Bowl spot, Digitas and Framestore's Chicago VFX teams, led by Creative Director Andrew Rowan-Robinson, brought to life a new Gummy character and updated the look of the Nerds characters - marking the first major design evolution of the Nerds mascot since 1983.

Characters
Creatures
A red gummy monster covered in Nerds candy

"From the first read of the script that came out of the agency, we knew this was going to be a hilarious spot to work on. It was great creating our own gummy take on the classic dance scene from Flashdance, bringing Nerds and Gummy together for the big finale."

-Andrew Rowan-Robinson, Creative Director

 

Agency
Publicis Groupe (Digitas)
Head of Production North America/Producer
Rob Tripas
EVP, Executive Creative Director
Tim Mattimore
SVP Group Creative Director
Candice Hellens
Senior Art Director
Alexandra Courtney
Senior Copywriter
Nina Muzik
Client
Ferrara Candy Company
Production Company
Biscuit
Director
Noam Murro
Partner/Managing Director
Shawn Lacy
Executive Producer
Andrew Travelstead
Head of Production
Sean Moody
Producer
Brady Vant Hull
Mexico City Production Company
Lift
Managing Partners
José Barrera, Fuad Abed
Line Producer
Pepe Aguirre
VFX
Framestore
Creative Director
Andy Rowan-Robinson
EVP, Advertising USA
Krystina Wilson
Head of Production
Cat Pavitt
Producer
Alexandra Roesch
Production Coordinator
Kaitlyn Gorman
VFX Supervisor
Alex Thomas
Layout Supervisor
Sean Dollins
Assistant Shoot Supervisor
Paul Krist
CG Lead
Ariana Ziae-Mohseni
Compositing Lead
Danny Popovic
Animation Artists
Kevin Rooney, Taylor Hodgson-Scott, Yarim Machado, Derek Friesenborg
CG Artists
Dan Bruce, Victor Uhal, Eric Hiller, Ryan Wang, CK Lu, Russell Miller, Shu Ning Chia, Subin Chae, Jessica Soderstrom, Omar Taher, Wenjie Wu
Rigging Artists
Michael Ware, Meghan Pangiochi, Jeremy Livingston
Comp Artists
JinHee Aloi, Nasser Mandavisobi, Jon Rogala, Joseph Taylor, Kotryna Lidziute
Designers
Jack Field, Andrew Niven, Nikola Yordanov
Flame
Serina Flores, Matt Dobrez
Color
Company 3
Colorist
Tyler Roth
Producer
Jenny Roberts
Editorial Company
Work Editorial
Editor
Stewart Reeves
Head of Production
Gabrielle Page