The Howler on AI in the VFX Toolkit

Incorporating AI into a visual effects workflow is not about replacing artists. It is about giving them better control over their tools.

In a new article with The Howler, our President of Global Advertising and Content, Charles Howell, and Creative Director of AI, Theo Jones, discuss how Framestore integrates machine learning into our global pipeline. They look at the practical differences between automation for repetitive tasks and the deployment of our new platform, Futon, which brings generative tools into a secure, artist-led environment.

As Theo notes: "Harnessing Generative AI in ways that equip artists with the granular control necessary to respond to client feedback has been central to the development of Futon. So too is rigorous data security, comprehensive model provenance and strict usage controls."

The full article explores how the wider VFX community is navigating data security, model provenance, and artistic integrity alongside peers from across the industry.

Read more on the topic here.