20th May 2024

80Level is All About Cox Mobile's Annie

80 Level showcase Groom Technical Director, Clara Simoné and our team in Chicago work bringing Cox Mobile's mascot Annie to life.

Our VFX teams partnered up with FCB Chicago once again to bring to life Cox Mobile’s hero character, Annie (along with her signature lighting bolt tattoo!), who is living her best life at the fair this time around. 

For the spot, our artists were able to further develop our creature effects for Annie; exploring how her wool moved in the wind and how the carnival tickets stuck to her. 

Read more here.