5 stars from David Review

Columbia Sportswear’s latest campaign Engineered for Whatever was shot over two weeks across Austria, Croatia, and Slovenia. The mixed-media campaign blends live-action with hand-drawn animation, stylized 3D CGI, old-school VHS textures, and high-end visual effects. Each vignette depicts escalating natural chaos, from a snowplow barreling through a blizzard to a rope rescue over gator-infested waters, pushing Columbia’s gear to its limits.

Read the full David Review article here.