Will Ferrell drives an electric vehicle surrounded by zombies from Army of the Dead

Why Not an EV?

General Motors is going electric, and Netflix is joining in by using more EVs in their films and TV shows. It's the least they can do!

Effects Simulation
Will Ferrell as a zombie driving a car, with another zombie in the passenger seat

The hilarious Will Ferrell takes Super Bowl LVII audiences through the sets of hit Netflix shows like Army of The Dead, Squid Game, Bridgerton, Stranger Things, Love is Blind and Queer Eye to showcase where some of GM’s impressive fleet of EVs might be found (as well as the places they definitely will not). 

While things take a turn for Ferrell after being infected by a nasty zombie bite, Framestore was front and center of the action when it came to recreating the post-apocalyptic Las Vegas scene. Having worked on the original Army of the Dead show for Netflix, the VFX team was able to leverage previously created assets and oversee the shoot with Ferrell and a small cast of zombies on an LED volume stage, and oversaw the scenes through to finishing and delivery.

GM x Netflix - Zombie Bite
GM x Netflix - Zombie Overhead Shot

Framestore’s Executive Creative Director Aron Hjartarson and Creative Director Vicky Osborn worked closely with director David Shane, strategizing the project’s initial goals, prepping and supervising the shoot. Using the same camera and rehoused vintage lenses that were used on the film helped to achieve a similar look and feel to the Army of The Dead film.

“While there was a huge technical aspect to the shoot, we focused on giving director David Shane a methodology that was as transparent and intuitive as possible, while providing Will Ferrell with an immersive world in which to ground his performance,” said Hjartarson. “The LED stage lends itself really well to the subject matter. We had a great time shooting it.”

Gm x Netflix Queer Eye
GM x Netflix Stranger Things


The Community
O Positive
David Shane
Executive Creative Director
Creative Director
Executive Producer
Nick Fraser
Christina Chung
Bidding Producer
Nadia Brent
Production Coordinator
Jack Doremus
VFX On-Set Supervisors
Sean Dollins, David Sudd
Devon Taylor, Kenzi Parker
Lead Compositor
Karch Coon
Lead CG Artist
Patrick Ross
CG Artists
Minchung Cho, Rui Yang, John Montefusco, Aaron Lawn, Adam Thompson, Frankie Siegel, Omar Taher
Digital Matte Painters
Benjamin Walant, Harry Wormald
Unreal Artists
Veronica Ferrari Delphin, Mohamed Ashraf
Alejandro Perez, Erik Zimmerman
CG Animators/Pre-vis
Kevin Rooney, Divyesh Shah, Francisco Diaz
CG Rigging
Meghan Pangiochi, Nicolas Copete, Sean Curran
Mike Papagni
Alex Harding, Alex Ling, Corrina Wilson, Danny Noren, Dave Chen, Sebastien Boulange
Jasen Aziz, Ryan Ninko
Daniel Petersen
Online Editor
John DiMare, Jacob Sadowsky
Virtual Production & VFX
Eyeline Studios
Company 3
Skip Kimball