Actor Rowan Atkinson peers from behind a couch

Trevor and Bee Land on Netflix

Framestore’s director, Murray Butler worked with Netflix and Silk Factory to create Man Vs Bee trailer starring Rowan Atkinson.

Concept Design
Animation Supervisor
Visual Effects Supervisor
actor rowan atkinson looking ominously from behind a sofa

The trailer for the brand-new comedy Netflix series, Man Vs Bee, sees Rowan Atkinson as protagonist Trevor who finds himself in an unexpected battle with a plucky bee while housesitting a luxurious mansion. 

Headed up by Framestore’s VFX Supervisor, Rob Duncan, the team were perfectly placed to bring the trailer to life, having worked heavily on the VFX for the series itself, meticulously crafting and animating a photorealistic bee. The work was directed by Murray Butler. 

actor rowan atkinson crouched down next to a floor vase looking at a bee

The trailer serves to promote Man Vs Bee and features other high-profile Netflix shows, including The Queen’s Gambit, Queer Eye and Selling Sunset, as a vehicle for the creative idea. The thread that runs through the sequences is Trevor and the bee and their comedic relationship, and throughout the trailer Trevor is either being chased or chasing the bee from one Netflix show to the next. 

“We began this project at the end of shooting the TV series itself, so the character’s behaviour and the overall VFX workflow was already well established, making the process for the trailers run very smoothly with only minimal feedback throughout.” said Rob Duncan.

“Having Rob know exactly how the bee would behave along with the presence of Rowan and the VFX team made it a seamless shoot,” added Murray Butler. “Rob, the wider VFX team and the puppeteer for the bee were already in sync and were very much custodians of the character at this point, we also continued the same key VFX crew for efficiency and continuity.”

actor rowan atkinson waving a hand

To create the transitions between the shows, the team used the motion of Trevor being distracted by the bee as a way to move him into other scenes and blocked out the shots to ensure the correct placement of the characters and props within each of the shots. The scenes were a combination of physical set design elements and backgrounds from the shows and we needed to ensure that the lighting and perspective on Rowan matched that of the respective backgrounds to be able to seamlessly integrate Trevor into the scenes.

“We preloaded each scene into our on set playback to test line-ups live," said Murray Butler. “The way Trevor jumps through the shows creates a nice little set piece and I feel like it complements the show.” 

“Blocking out Trevor’s journey throughout all the scenes with Rowan Atkinson was really interesting, and between myself, the DP Tony Miller, and John Piedot and Lawrence Ching from Silk Factory we were able to cut it together exactly how we planned it, and that’s been rewarding,” continued Murray Butler. “There was a good atmosphere on set and a real sense of trust when we were delivering shots.”

actor rowan atkinson with a silly smile in front of the mona lisa painting

The team also delivered five ‘Motion Tool Kit’ edits involving Trevor and our CG bee, directed by Steve Schofield from Creative Partnership and edited by Framestore’s Carey Williams, as well as CG bees for some Out of Home materials. 

“It was a real pleasure working together with Katie Hundere, Netflix’s Marketing Director and Alan Wills, Netflix’s Marketing Manager as well as the teams at Silk Factory, Creative Partnership and Black Cap Films,” added Framestore’s Executive Producer, Anna MacDonald. “It was a fun project to be involved in and collaborate on. We were all well aligned throughout and Katie and Alan’s trust and support led to a smooth collaborative journey and seamless approval process and we’re all very proud of the creative work, the final trailers and our collective achievement.”

The show debuts June 24th on Netflix.

actor rowan atkinson smiling
actor rowan atkinson dancing with a confused look as a bee flies nearby


Executive Producer
Chris Clark
Creative Director and Co-Founder
John Piedot
Director (for the Motion Tool Kit and Photography)
Steve Schofield
Senior Designer / Art Director
Andy Tulip
Production Company
Black Cap Films
Director (for the ‘Trevor and Bee Land on Netflix’ trailer)
Production Manager
Natalie Uglow
Animation Supervisor
Binal Shah
CG Modelling, Texture and Look Dev
Adam Smith, Bruno Reis Coimbra, William Fiorentini
CG Animation
Daniel Bielawski, Jessica Kersey-Preston, Sofia Llobregat, Bharat Gour, Victor Lima, Nathan Thompson
Isabelle Rousselle
Hiero Editorial
Matthew Collins, Andrew Fineberg
Production Coordinator
Chloe Dunn, Poppy Chadwick
Director, Netflix Marketing
Katie Hundere
Campaign Operations Manager
Liesl Chappell
Senior Creative Producer
Lawrence Ching
Managing Partner & Creative Director
Mia Matson
Senior Account Manager
Kate Neville-Towle
Tony Miller
Production Co-ordinator
Nellie Heron-Anstead
VFX Supervisor
Compositing Supervisor
Ollie Bersey
CG Tracking/Layout
Paul Amiras, Mark Stephens
CG Lighting
Johannes Sambs, Ed Mykolaitis, Joel Savage
Maxwell Lane
Luigi Russo
Production Assistant
Sian Rhys Morgan, Bryony Murray
Marketing Manager
Alan Wills
Agency: Silk Factory
(for the ‘Trevor and Bee Land on Netflix’ trailer)
Agency: Creative Partnership
(for the Motion Tool Kit and Photography)
Head of Digital
James Bolton
Senior Account Director
Charlotte Jermyn
Campbell Von Beaton
CG Supervisor
Johannes Sambs
On-set VFX Support and Data Wranglers
Aadel Matoorianpour, Basim Kadhim
CG Rigging
Lisa Weber
Nuke Compositing
Giso Spijkerman, Jack Pond, Aadel Matoorianpour, Basim Kadhim, Emily Govinden
Offline Editor (for the Motion Tool Kit edits)
Carey Williams
Executive Producer
Anna MacDonald
Grade (Motion Tool Kit)
Steffan Perry at Company3
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