A soccer/football stadium with a large CG Budweiser sign. The stadium is packed with a large crowd (which has been made by VFX Crowd Simulation)

Thunderstruck

As the Official Beer of this year's FIFA Club World Cup, Budweiser delivered the thunder in an electric spot that our VFX artists brought to life in collaboration with InBev, Accenture Song, and director Leigh Powis of ProdCo. 

Led by VFX Supervisor Andre Vidal, our team blended CG, FX, compositing, and crowd simulation to capture the global passion for football, all set to ACDC’s, “Thunderstruck”.

A soccer/football stadium is packed with a large crowd (which has been made by VFX Crowd Simulation). Lighting is striking in the sky

Credits

Client
Budweiser
VP of Global Brands
Richard Oppy
Global VP, Budweiser
Monica Mody
Global Marketing Director, Budweiser
Fred Vandersmissen
Marketing Director, Budweiser Brazil
Mariana Santos
Brand Manager, Budweiser Brazil
Gaby Matsunaga
Marketing Director, Budweiser UK&I
Fred Nesbitt
Marketing Manager, Budweiser & Bud Light UK&I
Jack Morris
Senior Brand Manager, Budweiser UK&I
Georgia Doe
Senior Director, Budweiser China
Alice Zhang
Director, Budweiser China
Celine Huang
Manager, Budweiser China
Echo Zhang
Agency
Accenture Song
Global CEO
Mark Green
Global CCO
Pelle Sjoenell
CCO, Song SEA
Johnny Tan
NA Lead, Brand & Communications Strategy
Bediz Eker
Executive Creative Director
Lauren Varvara
Senior Copywriter
Christian Zerbel
Senior Art Director
Jonah Levine
Design Strategist
James E Allen
Design Director
Lia Sfiligoj
Head of Creative Production, The Americas
Scott Chinn
Executive Producer
Jeremy Fox
Director of Art Production
Cliff Lewis
Senior Producer, Film
Connor Hagan
Senior Art Producer
Caroline Fahey
Associate Producer
Cory Souto
Group Brand Strategy Director
Andrew Quay
Group Communications Strategy Director
Pete Fraser
Group Account Director
Rosalie Bonner
Account Supervisor
Eliana Nash
Marketing Lead, Greater China
Yeat Mung Koo
Senior Account Manager
Lily Lu
Associate Account Manager
Serena Shen
Head of Business Affairs
Dan Simonetti
Senior Business Affairs Manager
Jeannie Curcio
Production Company
Prod Co
Director
Leigh Powis
EP
Emma Wilcockson
Head of Production
Kerry Haynie
Producers,
Emma Butterworth, Alanna Dillon
Production Manager
Jacqui Pringle
VFX
Framestore
Head of Studio
Tara Maloney
Head of Production
Nathan Niamehr
EP
Heino Henning
Senior Producers
Annabelle Cuthbert, Colin Moneymaker
Associate Producer
Rebecca Schmidt
Production Coordinator
James Bolan
VFX Supervisor, Creative Director, Flame Artist
Andre Vidal
Creative Director
Ryan Smolarek
Flame Finishing
Keno Naidoo, Devon Taylor
Compositing
Abhishek Singh, Aditi Khosla, Andrew Emmerson, Brian Yu, Caio Sorrentino, Christian Mangual, Christina Shin, Chun-Yao Chang, Dhruv Shankar, Drew Beekler, Elaina Brillantes, Jack Pond, Jyoti Tiwari, Marco Baratto, Matt Dobrez, Michael Millspaugh
Compositing
Sohee Sohn, Tatjana Bozinovski, Ting Jung-Hsu, Yilin Lai
DMP
Pete Pace, Vanessa Cheung
Design
Antara Ghosh, Samantha Woods
CG Lead
John Montefusco
CG Generalist
Patrick Ross, Ariana Ziae-Mohseni, Chingtien Chu, Kaho Horiuchi, Ryan Robinson, Rui Yang, Tomas Slancik, Victor Uhal
CG Layout
Jass Tsai, Zoe Woods
CG Look Dev
Brian Broussard
CG Rigging
Jeremy Livingston
CG Animation
Daniela Lobo Dias, Francisco Dias, Sean Curran, Shayne Ryan
FX
Alec Iselin, Aidan Merryman, Ehsan Parizi, Kjell Strode, David Derwin, Georgios Cherouvim, Kenyon Bertelsen, Shawn Lipowski, Vraja Parra
CG L&R
Claire Yawen Chang, Kayla Whitehead, Patrick Warner, Sarah Van Alstyne
Color
Company 3
Colorist (:60)
Jenny Montgomery
Colorist (:30)
Kath Raisch
Producers
Jake Rioux, Nick Krasnic
Head of Production
Blake Rice
Editorial
Cut + Run
Managing Director
Lauren Hertzberg
Executive Producer
Ellese Shell
Senior Producer
Diana Mendez
Editor
Beau Dickson
Audio
Wave