That’s Christmas Sorted
In partnership with Sky Creative and director Dave Meyers at RadicalMedia, entertainment icons come to life in Sky’s all-dancing Christmas ad.
Building on the creative approach developed for "Together Like Never Before" earlier this year, this new campaign expands the scale of the environments and character lineup, while keeping human performance firmly at its core.
To deliver the spectacle, Framestore integrated AI-driven workflows directly into a traditional VFX pipeline. Detailed CG environments and bespoke VFX preserved every nuance of the live-action choreography, while a hybrid AI/VFX approach supported the creative process from previsualisation and matte painting through to final compositing.
PRESS
Credits
Creative Director
Aaron Wilmer
Creatives
Sam Rhodes, Lucy Weetman
Executive Producer
Ella Littlewood
Producer
Kelly Flockhart
Assistant Producers
Celeste Foster, Natalie Shenker
Production Company
Radical Media
Director
Dave Meyers
Executive Producer
Jodie Brooks
Producer
Ersan Beskardes
Sky Creative
MD/EP
Ben Schneider
VFX
Framestore
Creative Director and VFX Supervisor
AI Supervisor
Aitor Echeveste
2D Supervisor
Jean-Nicolas Costa
CG Supervisor
Mike Little
Animation Supervisor
Brad Silby
Asset Supervisor
Billy Butler
Head of AI
Alex Villabon
Head of 2D
Suzanne Jandu
Head of Advertising
Helen Weil
Executive Producer
Anna MacDonald
Senior Producer
Polly Roberts
Production Coordinator
Doug Russel-Fisher
Production Support
Maya Manor, Isabella Fitzsimons
Visualisation Line Producer
Sarah Mansell
Visualisation Head of Production
Stephen Nixon
Previs Supervisor
Kaya Jabar, Margherita Balestri
Previs Asset Builder
Oliver Atton-Higgins, Auguste Balnyte, Mya Mistry, Raul Alves
Previs Rigging
Ashley Gin-Sing
Previs Lead
Florian Sauvage
Previs Artist
Michael Leung, Juraj Zuban, Laura Knight, Lucy Harris, Sofia Caldeira, Will Noon
Visualisation Editor
Alex Fenichel, David Tebbe
Concept Artist
Nikola Yordanov
Ai
Aitor Echeveste, Alex Villabon, Adrien Blanchard, Theophile Farant, Matteo Colonnelli, Jon Uriarte Sastre, Leon Lin, Jim Derks, Denis Matsimouna, Weiying Jin, Luis Mota
Rigging
Leo Schreiber
FX TD
David Derwin
Animator
Sofia Llobregat, James Wilson, Brad Silby
DMP Artist
Chris Wilson
Compositing
Kamen Markov, Aadel Matoorianpour, Mirko Morciano, Suzanne Jandu, Benjamin Lilley, Sian Drury, Julien Rousseau, Thiago Vilas Boas, Joan Marques Carbonell, Alice Locuratolo, Emma Pelliciari, Joseph Yoon, Noah Catan, Uros Otasevic, Tim Osborne
Compositing
Ben Gallagher, Paul O’Brien
Colour
Company 3
Colourist
Simon Bourne
Senior Colour Producer
Chris Anthony
Offline Edit
Final Cut
Editor
Amanda James
Related case studies
Advertising
Advertising
Advertising
The National Lottery
This Christmas it could be you
A determined reindeer’s quest to take flight.