Not just in it for the lols: Framestore’s Design Studio was all smiles to partner once again with the team behind Red Nose Day, to deliver the broadcast graphic package for the BBC’s epic biennial charitable transmission on 24 March.
Designing an overall concept that would work graphically across sketch title sequences, straps, appeal films, intros, outros, totalisers and everything in between, a tight team led by Designer Steven Kelly worked with Red Nose Day to introduce a new, and more daring, look to 2017 proceedings. Inspired by the Punk movement, Bauhaus, and cut-and-paste style bricolage, the Design team met Red Nose Day’s ambitious brief with style and aplomb, introducing a spectrum of bright new colours outside of the traditional logo.
Eager to bring the fundraiser back to its comedic roots, Red Nose Day 2017 is based around a host of high profile mini-sketch shows and comedy duos. Continuing its formula of mixing up location, this year’s Red Nose Day moves to Building Six at the O2, promising a bold and brave new setting for its night of fundraising festivity.