Artificial Intelligence is transforming business across the world, yet people’s eyes still glaze over when explaining the new technology. Framestore was tasked by Intel to turn the complexities of AI into design concepts everyone can understand. In a series of three animated films, Framestore’s Design Studio demystifies how Intel’s AI technology is transforming the Healthcare, Financial and Industry categories.
'AI is a thrilling new technology. We wanted to transform the vast and often intimidating concept of AI into visual communications that show it’s natural and organic place in the world.’Anthony Gibbs - Design Director
Working with ad agency Doremus, Framestore helped explain the complexities of data management through a progression of data points. The narrative drives the story whilst not over complicating the films with data-heavy terminology. The natural relationship between the script and visuals emphasises that Intel’s management of data is making business areas more efficient.
'‘We developed a visual language between the three films, whilst differentiating the stories depending on their business category and nuances within the script.'Anthony Gibbs - Design Director
Gibbs continues on the project, 'Framestore had a great creative partnership, collaborating across the script and visuals as to how they best complement each other.’
The animations were created using a mix of Houdini & After Effects, to generate beautiful flocking simulations, and slick motion design which flowed with the VO. Framestore also produced the music and sound design.