As longtime partners of Google and Marvel, Framestore worked with Bullitt’s Anthony Leonardi and 72andSunny to create the latest spot for the Pixel 3 phone. The explosive spot features New Yorkers going about their daily lives, with the help of their Pixel 3 devices, as the Avengers fight to save the city crumbling around them. The spot uses feature footage to give a sneak peek of the new Avengers: Endgame film.
Framestore augmented the product shots, which were filmed on the Universal backlot to seamlessly match the shots from the movie. The destruction in the plates was enhanced in comp, and screens replaced for the phone content and security footage. The hero device in the pack shot was created in CG. In addition to providing VFX, the spot also features some of the Pixel 3’s exclusive Marvel AR stickers.