actor will ferrell standing outside of a car holding up a mobile phone while screaming. norway in the background

No Way, Norway

When Will Ferrell is involved, you know you’re going to be in for a wild ride. Gracing our screens for a hilariously action-packed adventure, General Motors enlists the actor on a mission to rectify the fact that Norway sells more elective vehicles per capita than the U.S.

Effects Simulation
Visual Effects Supervisor
will ferrell shouting while holding a globe in his hand

With the help of comedic actor Kenan Thompson and actress Awkwafina, the three venture to the Nordic region to get even -- promoting GM’s Ultium batteries made for all EV vehicles along the way.

The Super Bowl spot, directed by Jake Szymanski of Gifted Youth and created by McCann Detroit and McCann Worldgroup, aired as part of GM’s ‘Everybody In’ campaign, announcing it will have 30 new electric vehicles available by 2025.

a general motors car driving into a shipping container in front of a dock. a bulbous bow and chain anchor is visible in the background
aerial view of a norway port. there is a container ship peaking out the right corner of the image

Framestore joined the party during pre-production, developing VFX methodologies to bring our celebrities to Scandinavia, creating extensive environment augmentation, CG container ships, green screen comps, split screens, morphs, 2D elements and effects, animation, lighting, and flame finishing. 

“Up against a challenging turnaround time, the quality of the script and the passion and vision brought by the team at McCann, including Michael Razor and Adam Van Dyke, made this project a pleasure to join forces on,” said Framestore Creative Director, Alex Thomas. 

actor will ferrell standing outside of a car holding up a mobile phone while screaming. norway in the background
a gmc hummer ev pick up truck in the centre of a snowy terrain. there are two people standing outside each front door of the truck. there is a deer next to the person on the left. the person on the right is holding a mobile phone trying to get reception

The national spot was seen in the first quarter as well as on the brand’s digital and social channels. Don't forget to check out one of the cheeky teasers below!



McCann Detroit
Jake Howard
Gifted Youth
Creative Director
Head of CG
Christian Nielsen
Head of 2D
Woei Lee
Executive Producer
Dan Roberts
VFX Producer
Katie Buckley
VFX Coordinator
James Gemmell
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