Jennifer Lopez lies on a white leather couch in a red outfit, with a red bedazzled Virgin Voyages drinks cup in front of her

Jen AI

Working with longtime JLo collaborator director Dave Meyers, Radical Media and VMLY&R, we were tasked with bringing to life “JenAI” from the block.

Digital Humans

The cheeky spot opens with a lounging Lopez, who as the chief celebration officer, entices viewers to come set sail on a Virgin Voyages cruise ship. As she begins to glitch it's revealed Jen's actually an AI avatar, puppeteered by a group of Virgin Voyages employees.

Our teams led by VFX creative director Vicky Osborn and design creative director Brian Drucker were responsible for building the all Jen AI lab screen content, creating the 3D wire frame model that tracks over Lopez and her environment and associated compositing and transitions. It was crucial for our VFX and design teams to clearly execute the initial transition to the lab where it is revealed that the Virgin staffers are secretly the ones behind the Jennifer Lopez we see on screen. Taking a less-is-more approach, the team aimed to subtly craft the design elements to avoid overshadowing the actors performances.  

The first shoot day took place in Miami, where JLo shot her scenes on an actual Virgin Voyages cruise ship, while the lab scenes were shot in Los Angeles, where creative director & VFX supervisor James Rogers was onset, collaborating with director Dave Meyers. Filming the lab scenes after Lopez filmed her portion allowed the actors to mimic her performance, emphasising the comedic aspects of the spot and the overall believability.


Framestore NYC Head of Production
Veronica Ware
Executive Producer
Nick Fraser
Senior Producers
Sue McNamara, Susan Harris
Kate Richardson, Meghana Penumarthi
Production Coordinators
VFX Creative Director
Vicky Osborn
Design Creative Director
Brian Drucker
Compositing Supervisor and Lead
Kane Herd
2D Compositing
Joseph Yoon, Joseph Taylor, Alex Ling, Gil Milstein, Em Hackley, Jess Kim, Yilin Lai, Ryan Ninko
Flame Beauty
Ariana Kolitsopoulos, Tony Rivas, David Forcada, Theuns Van Rensburg
Flame Finishing
Zimei Song, Keno Naidoo
Leslie Clark
Matte Painting
Jessica Soderstrom, Sean Curran, Leslie Clark, Youran Liu, Sean Dollins, Jass Tsai, Jeremy Livingston
Layout Supervisor
Sean Dollins
Crystal Samuel, Kevin Sanchez, Ryan DeCarlo
On Set VFX Supervisors
James Rogers, JR Hawkins
VFX Editors
John DiMare, Eugen Bekafigo
Production Company
Dave Meyers
Colin Moran
Creative Director
Ryan McEnus
Christine Howley
Company 3
Tim Masick
Colour Producer
Blake Rice
Cabin Edit
Chan Hatcher