A blue Toyota Tacoma drives through the sand

Dareful Handle

Framestore's VFX team, led by Creative Director James Rogers, worked with agency Saatchi & Saatchi, director Tarsem and production company Radical Media for Toyota's adrenaline-pumping Super Bowl LVIII ad.

The Big Game spot highlights the range of emotions passengers experience as they grip the passenger side handle for dear life.

An orange Tayota Tacoma drives through a rocky desert

Agency
Saatchi & Saatchi
Executive Content Producer
Dustin Oliver
Creative Director
Paul Oberlin, Dino Spadavecchia
Senior Content Producer
Brandon Kusher
Associate Creative Director
Brian Morgan
Production Company
Radical Media
Director
Tarsem
Executive Producer
Jim Bouvet
Abraham
Keli
VFX
Framestore
Creative Director
James Rogers
Shoot Supervisor
Dan Cobbett
Head of CG
Jordan Carroll
CG Supervisor
Brian Creasey
CG Tracking
Rebecca Teichner, Jass Tsai
Head of 2D
Chris Beers
Compositing Supervisors
Timothy Crabtree, Carlos Adarraga Gomez
Nuke Compositors
Christopher Halstead, Attilio Bonelli, Zachary Anderson
Flame Finishing
Brad Scott
Matte Painter
Steven Messing
Heiro Editors
Dustin Indrebo, Jacob Sadowsky
Head of Production
Cat Pavitt
Executive Producer
Pete King
Senior Producers
Susan Harris, Bethaney Phillips
Associate Producer
Chloe Edwards
Color
Trafik
Colorist
Daniel DeVue
Color Producer
Julia King
Editorial
Arcade
Assistant Editor
Josh Miller
Producer
Kirsten Thon-Webb