Concrete block of flats focusing on one balcony full of green plants whilst a woman looks out into the distance

Concrete Jungle

Framestore worked with Wieden+Kennedy London and MJZ to bring Amazon Prime’s new spot, ‘Concrete Jungle’ to life. The emotive spot highlights a woman’s transformation of the concrete world she finds herself in whilst away from home.

Concrete block of flats focusing on one balcony full of green plants whilst a woman looks out into the distance

The Framestore team included Creative Director, William Bartlett, who was the VFX Shoot Supervisor and Senior Lead Flame Op, Darran Nicholson. 

With Director Michael Spiccia based in Los Angeles, the grade completed by Company 3 in New York and the production company MJZ and agency Wieden+Kennedy based in London, Framestore needed to work across a wide span of time-zones.

Concrete block of flats focusing on one balcony full of green plants
Concrete block of flats

“It was brilliant to work on this project with Wieden+Kennedy London and MJZ,” said William Bartlett. “We worked seamlessly with teams across London and the US to craft this piece, and I think collectively we’ve really captured the feeling of homesickness but with an uplifting ending”.

Concrete block of flats focusing on one balcony full of green plants with a girl watering the,
A women in her flat opening an Amazon Prime parcel

The team faced some creative challenges during the process, especially when it came to finding the balance between the starkness of the scenes juxtaposed against the uplifting foliage present at the end of the film. In particular it was important to utilize brutalist style architecture to really hone in on the concrete materials.

“There were a few tricky shots to realise including tracking a more obvious coffee bean to a twisting cup of coffee,” commented Darran Nicholson. “We also created an entirely new Cityscape, and removed any signs of plants and foliage from all the other apartments to emphasize the lush greenery setup by our hero character.”

Woman walking around a city, looking up at skyscrapers
Woman walking up stairs in a tube station

Alongside this, Framestore’s Darran Nicholson worked on an accompanying story in the Amazon Prime ad collection called ‘Double Shot Dad’. This time we get to know a tired new Dad who comes to life again after ordering some much needed caffeine supplies.

Man bottle feeding a baby in the dark
Man in a kitchen

The spots were graded by Sofie Friis Borup at Company 3 New York.

Agency
Wieden+Kennedy London
Creative Directors
Charlie Lanus, Lucas Reis
Senior Creatives
Brendan Madden, Spencer Llewellyn
Account Manager
Louis Haines
Producer
Aran Patterson
Executive Producer
James Laughton
Production Company
MJZ
Producer
Stephen Johnson
Director of Photography
Drew Daniels
Managing Director
Lindsay Turnham
VFX
Framestore
VFX Shoot Supervisor / Creative Director
William Bartlett
Senior Lead Flame Op
Darran Nicholson
Flame Op
Robin McGloin, Guy Lubin
Senior Compositors
Jean-Nicholas Costa, Matthew Thomas
Compositors
Yanru Yin, John Sellings, Alex Ling, Kotryna Lidziute
Senior Digital Matte Painter
Harry Wormald Digital Matte Painter: Chelsea Aston
Lead Designer
Andrew Niven
Paint/Roto
Melvin Pillai
Tracking
Victor Farag
Senior Producer
Michael Brown
Coordinator
Ashleigh McGovern
Colour
Company 3 New York
Colorist
Sofie Friis Borup
Color Producer
Shannen Troup