The phrase 'Why have cotton when you can have silk' is written across a shot of the Italian coast with a vintage convertible car overlooking the view


Described by Framestore’s VFX Supervisor William Bartlett as 'very much on the edge of what’s possible', Framestore used pioneering VFX techniques to bring actress Audrey Hepburn™ back to the screen, with every shot of the icon in this campaign for AMV BBDO and Galaxy/Dove entailing full CG face replacement. The project also saw Framestore reunited with Rattling Stick director Daniel Kleinman, after collaborating on the stunning opening sequence for Skyfall

Digital Humans
Visual Effects Supervisor

The VFX process started with an exhaustive search for the perfect Audrey Hepburn™ double. The hope was to find someone who could give Kleinman the performance that he needed, and ideally to share as many of her features and characteristics as possible. Framestore then completed a round of pre-shoot facial scanning at its in-house Capture Lab, in order to deliver the complexities demanded by this project. This included a FACS (facial action coding system) session that allowed the team to record more than 70 possible muscle movements and capture high resolution textures for building their CG Audrey.

Once this groundwork had been completed, the shoot then took place at various locations along Italy’s Amalfi coast. VFX Supervisors William Bartlett and Simon French,were both on location alongside key members of the Capture Lab team to make sure all necessary tracking and lighting data was collected. Witness cameras were used to cover action from multiple angles allowing the team to obtain an absolutely perfect track of the actress's face.

an italian coastal town set in the 50s. there are cars and people on the roadside. the sea and mountains are visible in the distance

After the shoot, Framestore set about building a facial rig using the FACS head scans as reference for the multitude of shapes the human face can achieve. For each of these shapes combinations had to be carefully created to allow the face to blend convincingly between expressions during the animation process, which was pivotal to authentically reconstructing the actress’s face. Facial scanning usually provides exact shapes of the person who needs to be recreated, but in this instance, the scans only provided a template based on the double who, although looked similar to Audrey Hepburn™, was nonetheless a different person with different nuances.

The 3D team built the model of Hepburn, making use of the star’s entire feature film catalogue, plus all available press and documentary photographs as reference. However, as there was no technical lens information or measurements available for such old footage, it was quite an inexact science, involving tirelessly tweaking to refine the model from every possible angle.

two people arguing over a destroyed fruit and vegetable stand
a bus driver hanging out of the window with a hand up

The next big challenge was the look development process, which aimed to perfect the complex look of human skin. The team chose to adopt a brand new renderer, Arnold, which had not been used on such a big production in commercials before. This renderer was designed to simulate very accurately the tracing of light, and enabled the team to perfect the soft, translucent feel of real skin. Rendering in Arnold, however, also entailed adopting a completely new fur system for her eyebrows and the soft ‘peach fuzz’ on the face that breaks-up the perfection of a raw CG render.

The biggest challenges in recreating an authentic and unmistakable Audrey Hepburn™ proved to be the eyes and smile. Although the actress was cast for her eyes, and originally the team had hoped to use the real eyes and build the CG face around them, as post-production progressed it became clear that recognition was key; close though the actress was, full CG was the only way to get it right.

Similarly, the team worked tirelessly to recreate the icon’s signature smile, with a team of four animators hand-animating carefully posed expressions in every shot in order to bring the star to life - as CG VFX Supervisor, Simon French, explains: 'It is amazing how unique and how recognisable a person’s smile is. When you see it in this detail, it really needs to look perfect.'

a food market and stalls at an italian coastal town. there is a 50s convertible car and a bus in the road

Audrey Hepburn™ © 2013 Sean Hepburn Ferrer and Luca Dotti. All rights reserved.


Production Company
Rattling Stick
Agency Producer
Yvonne Chalkley, Kate Jenner
Creative Director
Andy Booth, Jim Seath
Daniel Kleinman
Production Company Producer
Johnnie Frankel
Producer (Framestore)
Helen Hughes
VFX Supervisor
William Bartlett, Simon French
Assistant Producer
James Alexander
Steffan Perry
CG Supervisor
Simon French
Compositing Supervisor
William Bartlett
Animation Supervisor
Nigel Rafter
Nigel Rafter, Steve Townrow, India Barnardo, Brad Silby
Technical Director
Grant Walker, Rob Harrington, Jay Khan
Russell Dodgson, Jonni Isaacs
Rachel Gregson
Capture Lab
Ben Guthrie, Matt Rank, Karsten Hecker
Stephen Cullingford, Nico Scapel
Eve Ashwell
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