An animated beaver peeks out from underneath a manhole over on a suburban road

Bucktoothed Bandits

Directed by Framestore Pictures’ Murray Butler with Andy Rowan-Robinson, YellaWood’s rag-tag beaver ensemble continue their attempts to secure pressure treated pine in the brand’s newest campaign ‘Bucktoothed Bandits.’ The project marks the third partnership between Framestore and Brunner for YellaWood since first creating the five unique beaver personalities in 2019, cementing their role as YellaWood’s brand icons.

Animation Supervisor

The campaign features the colony of beavers getting up to their usual antics, focusing on physical comedy and humor in play. The spots add a human element as the beavers begin to move their focus to suburban homes that utilize YellaWood brand pressure treated pine. 

“The creative team did a wonderful job in shifting the focus to a down-to-earth context, but maintaining that exuberance and fun that the Beavers encapsulate,” Murray explains. “The thread of humor from the initial campaign to this one feels intact, and my goal was to keep the visuals elevated and push the comedy where it felt right to do so.”

YellaWood Still
YellaWood Still

Jon Burke led the Framestore animation team who brought the beavers to life, not only executing exemplary animation, but also adding nuances – like Eager Beaver’s legs shaking as he panics to keep frozen – to the characters' performances to further add to the humor. 

“While each spot had their own creative challenges – such as creating a squirrel who unfurls upon being thrown like a ball, to effects that pointed to gags but didn’t give the joke away too early, or creating a Beaver Village background from scratch – the team utilized creative and innovative approaches to tackle each,” Burke explained. “It can be challenging to balance the cartoon nature of these characters and their personalities with the reality-driven environments and stories, but this harmony was kept in balance with all three spots.”

YellaWood Still
YellaWood Still

“It was so much fun bringing our Beavers to life!” said Rowan-Robinson. “Each of the three spots is unique, which made brainstorming and concepting ideas with Murray a lot of fun. There are so many nuances between each beaver’s reaction in every situation. There was such a great sense of collaboration right out of the gate with YellaWood and Brunner, which carried all the way through the edit, animation and final stretches of the post work.”

Since the beavers first appeared in ‘The Woodland's Most Wanted’ in 2019, the lovable characters have been used in social media assets, in-store promotions, and billboard installations. 


Production Company
Framestore Pictures
Managing Director
Executive Producer
Michel Waxman
Director of Photography
David Procter
Line Producer
Laura Morris
Creative Director
CG Supervisor
Jon Burke
Lead Compositor
Kane Herd
CG Artists
Ariadna Nussberg, Jessica Soderstrom, Leslie Clark, Piotr Kujko, Phil Robinson, Jeremy Livingston, Minji Sohn
Character FX + Groom
Aurelie Duret, Gabriela Ruch Salmeron
Gabriela Pruszkowska, Mohamed Echkouna
CG Animation
Sean Curran, Will Frazier, Antonio Guidetti, Yarim Machado, Nicolas Copete
CG Lighting
Jimmy San, John Montefusco, Jim Vidal, Austin Yawney, Robert Connor, Sarah Van Alstyne
Alejandro Taylor, Carlos Adarraga Gomez, Jess Kim, Luca Pelegatta, Namjin Heo, Samuel Jorgensen, Ryan Ninko
Matte Painters
Benjamin Walant, Ivo Horvat
VFX Editors
Eugen Bekafigo, John DiMare
Flame Finish
Devon Taylor, Carlos Adarraga Gomez, Matt Dobrez
Executive Producer
Nick Fraser
Bidding Producer
Nadia Brent
Senior Producers
Michael Brown, Sue McNamara
Catherine May
Production Coordinator
Jack Doremus
Yoomin Lee
Jon Grover