Will Frazier Headshot

Will Frazier

Associate Creative Director
New York

Will Frazier serves as the Associate Creative Director at Framestore, based in the New York office. He initially joined the company in 2012 as an animator, bringing with him a wealth of experience gained through freelance work at renowned companies such as Psyop, Mass Market, Big Film Design, Buck, and ETC.

In his time at Framestore, Will has played a pivotal role in a diverse array of advertising and long-form projects, contributing his creative touch to notable works such as ONE PIECE, Direct TV, Bush Beans, Secret Life of Walter Mitty, Thor: Ragnarok, and Captain America. Will has been instrumental in helping bring to life some of characters in Framestore's icon catalogue, notably acting as the lead creative for The Martin Agency's GEICO account, crafting the beloved GEICO Gecko.

Will finds his creative inspiration in the collaborative spirit of teamwork, relishing the opportunity to "paint a picture" together with Framestore's talented roster of artists. 

A lizard holding a pencil looking into the distance, there is the Super Bowl LVIII logo in the bottom left corner.
Geico 'Legend of the Lizard'
Geico - Marvel
Geico 'Infinity War'
Geico 'Frenemies'
Geico 'Frenemies'