Press Praise for Columbia’s New Campaign
The new Columbia “Engineered For Whatever” campaign has received a lot of positive attention since its release. It was quickly named Shots Ad of the Week and The Drum’s Ad of the Day.
Stash Shares Columbia’s Extremes
Our collaboration on the latest Columbia Sportswear campaign has been highlighted in a recent article on Stash Media. The piece praises the project's blend of live-action and hand-drawn animation, a creative approach we led alongside Oscar-nominated director Henry-Alex Rubin and the team at adam&eveDDB London.
In the interview, the publication discusses how we brought the campaign’s vision to life. The article highlights the innovative use of visuals, noting, "the Framestore team worked closely with Rubin and the agency on the concept and location scouting to shape the campaign’s surreal and high-impact visuals." The article goes on to commend our artists, led by Design Studio's David Lochhead and VFX supervisor Kamen Markov, for their development of the distinctive hand-drawn animation that gives the campaign its unique artistic edge.
LBB Embrace the Chaos of the Outdoors
"The campaign kicks off with a visceral, irreverent and downright bonkers film that shows humans getting their asses kicked by the great outdoors."
In a new LBB piece, Columbia Sportswear’s new "Engineered for Whatever" brand platform is discussed, a project on which we collaborated with creative agency adam&eveDDB and director Henry-Alex Rubin.
LBB details how the campaign departs from traditional outdoor advertising, embracing the unpredictable and chaotic side of nature. It recognises our visual effects and animation as a key element of the spot's success, noting that the film "flips the script on traditional outdoor apparel tropes." The publication also points out the campaign's bold and irreverent tone, which is central to Columbia’s brand refresh.
related news
APA Collection Winners
Young Arrows Shortlist 2025
