21st May 2021

Kiyan Prince Makes Headlines

Framestore used deep fake technology in a ground-breaking anti-knife campaign to bring back Kiyan Prince, the schoolboy football prodigy who tragically died after being stabbed 15 years ago, as a virtual footballer. All money raised by the campaign will go towards The Kiyan Prince Foundation, the charity set up by Kiyan’s father to raise awareness about knife-crime.

Framestore’s Co-founder and Chief Creative Officer, Mike McGee; Project Lead, Karl Woolley; Creative Technologist, Johannes Saam; Global Head of Creatures, Markus Schmidt and Senior Designer, David Lochhead collaborated with expert likeness artist Chris Scalf to develop the assets needed for the campaign.

This world-first project caught the attention of many news outlets and here’s a roundup up of the coverage:

The Guardian

Sky News

The Evening Standard 

BBC News

Metro News 

The Drum

Fast Company 

The Times 


The Independent 

SHOOT Online




Radio Times


Creative Moments

two promo creatives that include body shot of kiyan prince and queens park rangers text