Business Insider on Geico Gecko's Live Interview

The advertising world is buzzing following a true industry first: the iconic GEICO Gecko has stepped out from behind traditional screens to make his live, unscripted podcast debut.

In an exclusive feature, Business Insider’s Lara O’Reilly broke the news detailing how GEICO is giving its famous 30-year-old mascot the generative AI treatment. The article highlights how an AI-powered version of the Gecko sat down for a real-time interview on iHeartMedia's popular Fudd Around and Find Out podcast. The show is hosted by WNBA star and UConn women’s basketball sensation Azzi Fudd, alongside sports broadcaster Ashanti Plummer.

As GEICO’s long-time creative and technology partner, Framestore was central to making this media milestone happen. Our teams of artists and technologists built GEICO's real-time gecko AI platform, training it on decades of data and historical advertisements to ensure the character's beloved personality remained fully intact. The custom-built system allowed the British-accented lizard to call into the studio and banter dynamically about everything from food and music to his thoughts on fame.

As Business Insider reported, GEICO’s CMO Arianna Orpello shared that this breakthrough is part of a broader marketing evolution aimed at transforming traditional one-way advertising into highly engaging, modern experiences. To ensure the Gecko’s legacy was protected during the unscripted interview, the activation was executed with strict brand guardrails and careful human oversight, keeping the voice performance fully aligned with SAG-AFTRA guidelines.

Framestore is incredibly proud to have partnered with GEICO, The Martin Agency, and Omnicom Media to bridge the gap between human creativity and cutting-edge innovation, proving that even a decades-old icon can seamlessly adapt to the future of entertainment.

You can read the full feature on Business Insider and catch the Gecko’s trail-blazing interview on the bonus episode of Fudd Around and Find Out.