Teaming up once with Director Dan DiFelice and the production team at Biscuit Filmworks, Framestore has delivered a wide range of VFX to complement the beautiful cinematography and in-camera special effects on Sky’s new Collector campaign. Each spot in the major campaign led by Sky Creative Agency sees a protagonist - the titular Collector - transporting themselves into some of the best-loved fictitious worlds and using their sky remotes to open up a portal through which they collect their favourite TV shows and movies.
The Framestore team led by VFX Supervisor Chris Redding and CG Supervisor Beau Garcia, will provide a whole host of VFX throughout the months-long campaign. A key part of the campaign’s VFX work, the team was responsible for the creation of the campaign’s central portal that morphs its size and shape depending on the scene it appears in and the objects or characters it collects.
Working closely with DiFelice and the team at Sky Creative Agency, the portal was designed to encapsulate a heroic quality with a captivating, enticing energy. It went through the usual iterative design process, exploring several different ways of conveying a sense of power, yet remaining controlled. It also needed to tie in with Sky’s brand style and avoid anything that felt too sinister.
“It’s been a real pleasure working with Framestore on the delivery of The Collector. We had to ensure that the worlds we were creating were indistinguishable from the original IP we were borrowing them from and because of Framestore’s fantastic VFX work we were able to achieve that,” commented Robin Garton, Executive Creative Director, Advertising, Sky Creative Agency.
‘It's been incredibly collaborative working alongside the team at Framestore on the Sky Collectors campaign. The series of ads covers a range of different disciplines and techniques and it's been fun building out our methodology of approach on such a variety of scenes,’ said director Dan DiFelice. ‘Beyond the uniqueness of each scene, we were tasked with the challenge to create a portal that not only worked throughout various scenes and mediums but also connected with Sky's Q. It was difficult to find that blend of something that was powerful enough to pull Megatron in but also connected to the subtle, sleek, swirling light of the Sky boxes. We're all looking forward to sharing the craziness of what'll get pulled into the Sky portals next.’