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NFL star Saquon Barkley in a blue shirt sits on a couch, wearing white gloves, with an industrial interior behind him.
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DirecTV

Hurdles

Saquon Barkley handles the hurdles.
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Sandvik Big Brains CG advertising
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Sandvik

Brains At Work

CG robots, custom turbines, and distinct cityscapes.
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CG animated GEICO gecko wearing blue diving goggles and scuba gear stands in a bathroom sink.
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GEICO

Dive

The Gecko dives into savings.
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A CGI jaguar
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Cartier

Cartier Clash

Infused with the Panther's magnetism.
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Bad Bunny in sunglasses and a blazer walks through a cheering crowd, arms raised, surrounded by red colored trees behind. The image says "Super Bowl LX Halftime Show"
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Apple Music

Apple Music Super Bowl Halftime Show - Official Trailer

Bad Bunny takes the world’s biggest stage.
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A golden retriever presses its nose toward the camera beside a small elf doll with Melissa McCarthy's face comped in festive decor.
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Verizon

A Little Help

Melissa McCarthy finds time for elf-care.
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News

The APA Collection is an annual compendium of the year's best UK commercials and branded content, curated by the Advertising Producers Association
14th September 2026

APA Collection Winner

Framestore's work on Columbia ‘Engineered for Whatever’ has been awarded at the APA Show, and included in the prestigious 2026 APA Collection.
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The CG animated GEICO gecko wearing scuba goggles, snorkel, and diving gear, standing indoors with a confident expression against a softly blurred background.
30th July 2026

The Gecko’s Still Got It: GEICO Wins on Consistency

System1 revealed its Ad of the Week, with GEICO’s “Drain” taking the top spot as the iconic Gecko dives into savings.

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A still showing a footballer in the EAFC ad being dragged away from the camera by a plar bear.
15th July 2026

Shooting for Gold: Jules Janaud on the Craft of Modern Football Advertising

Framestore VFX Supervisor Jules Janaud breaks down why the most memorable football campaigns skip the gimmicks and double down on pure, unadulterated passion.
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