Kermit the Frog sips a mug of Lipton tea

Be More Tea

Making its television debut during the Oscars, Lipton's 2014 Muppet-infused commercial by adam&eveDDB and Biscuit Filmworks’ director Noam Murro sees Kermit on his way to meet Miss Piggy, in a New York City teeming with animals. It was Framestore’s job to turn just seven Animals into hundreds, along with plenty of set extensions and unseen finishing touches, delivering both the 60- and 90-second versions in just over three weeks.

a yellow taxi in new york crashed into a fire hydrant that has water exploding out of it. there are hundreds of animal red muppet around the area

aerial street view of new york city covered in lipton tea adverts. the streets are teeming with the red muppet animal character
new york city street teeming with red muppet character animal as kermit the frog peaks through the crowd

VFX Supervisor Ben Cronin attended the shoot at the NYC Lot at Universal Studios with Framestore New York's Head of 3D, David Mellor. 'We were there with the amazing Muppet team from Disney', said Ben. 'Bill Barretta was the team captain and had great advice on how to make the best of each scene. The team of puppeteers absolutely blew me away with their instant humour, timing and patience.'

kermit the frog holding up a paper cutting of animal the muppet as animal the muppet stands behind a food stall

'The Muppets themselves were always in character', added Ben. 'Kermit tried to eat the disto laser every time the focus puller was getting distance and Animal would take notes from the 1st AD in character without a moment’s hesitation. They made it a very entertaining shoot, along with hilarious, lengthy, improvised takes that had the whole crew in stitches.'

 

After the shoot the team set about populating the shots with hundreds of Animals, multiplying him differently depending on the shot – some needed large CG crowd simulations, while others just had small out-of-focus CG crowd filling the background. Most of the shots involved multiple layers shot on blue screen on the NYC lot along with a background. Some sequences were shot with repeated camera moves, while others were shot with the Muppets locked off and walking on the spot such as in the "Midnight Cowboy shot" at the beginning.

kermit the frog standing next to two red animal muppets wearing new york souvenirs and merch

'We filled out the shots with CG Animals for the background and mid-level characters', says CG Supervisor Charlie Bayliss. 'We had one initial asset with various costume changes and props, from Tourist Animal to Businessman Animal to Policeman Animal. We also added extra New York cabs and Animal drivers into the cars.' Overall, a phenomenal team effort, from Framestore, adam&eveDDB, Biscuit, and of course, Kermit and co.

framestore crew standing with kermit the frog

Credits

Agency
adam&eveDDB
Production Company
Biscuit Filmworks
Senior Producer (Framestore)
Heather Kinal
Agency Producer
Matt Craigie
Producer
Liz Oliver
Director
Noam Murro
Art Director
Feargal Ballance
VFX Supervisor
Ben Cronin
CG Supervisor
Charlie Bayliss
Shoot Supervisor
David Mellor
Assistant Producer
Sharma Lewis, Tanya Ligertwood
Colourist
Steffan Perry
Rigging
Greg Martin
Copywriter
Patrick McClelland
Editor
Neil Smith @ Work
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