WCID 2019

Thursday 2 May 2019

In the run up to both World Creativity and Innovation Week (15-21 April) and Day on April 21, Framestore hosted a delegation from Walthamstow School for Girls who, through creative thinking, came up with ideas to help achieve the sustainable future that’s advocated by the UN-backed day.

The girls had a tour of Framestore’s Chancery Lane studio before sitting down to come up with ideas that would help to solve issues that are important to them and their communities. They then presented their ideas to a board of Framestore’s creatives who quizzed them on how their idea could be rolled out in the real world.

From addressing issues surrounding pollution and crime prevention to putting in place better public recycling programmes, the ideas that the group came up with were forward-thinking and certainly fitting of the goals of World Creativity and Innovation Day. Following their day at the studio, Framestore’s creative team took the girls’ ideas and put them into high-quality pitch documents which they can use to present their creativity and who knows - maybe even continue to work to bring their ideas to life.

You can see what those ideas were here:

ECO-FILTER                  PENDALARM                  THE LITTER BUG 


Talking about the experience, Marianna Philippou, the Assistant Headteacher at Walthamstow School for Girls said: ‘It was an incredibly creative day where students had the freedom to find a solution for a community issue that they felt passionate about. We were also very lucky to have a tour of Framestore and see where and how the magic happens. This was a rare opportunity and the students left buzzing and full of energy. Thank you to our hosts for the day, particularly Amy [Smith, Head of Talent at Framestore] who works closely with us at WSFG and is always on hand to support.’

Recognised as a United Nations International Day of Observance, World Creativity and Innovation Day is the ending to a week-long series of events like these, run to encourage creative multidisciplinary thinking that will help to achieve a sustainable future for the next generation. ​