Super Bowl 2018

Sunday 4 February 2018

Pepsi, 'This is Pepsi'

Framestore helped make ‘This is Pepsi’ pop for Super Bowl LIIAs partners with Pepsi, Creators League Studio and Director Hanna Maria Heidrich, Framestore was integral to the film’s creation - from handling shoot supervision through to all clean-up, with visual effects and multiple versioning for the final Super Bowl delivery. The resulting film is a fitting ode to Pepsi’s monumental role in pop culture over the years, and debuts at one of America’s biggest cultural touchstones: the Super Bowl.

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USMC, 'A Nation's Call'

Joining forces with the United States Marine Corps and JWT, Framestore creates this poignant film to reveal true characterWhen you take away the artillery and hardware, what’s left is what’s most important: the integrity of individual Marines. To tell this story for the United States Marine Corps’ big game advertisement, ‘A Nation’s Call’, Framestore’s artistic troops ingrained themselves with USMC operations. After months of on-the-ground research the Framestore team delivered a cinematic-quality film which eloquently highlights the qualities at the core of the United States Marine Corps. 

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Marvel Studios’ 'Avengers: Infinity War'

The 30-second clip features popular superheroes, including Black Panther, Spider-Man, Iron Man, Black Widow, Captain America, Doctor Strange, the Guardians of the Galaxy, and moreThis year’s Super Bowl featured dozens of exciting film trailers, one of the most notable being a new spot for 'Avengers: Infinity War', featuring work by the Framestore team.

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Lexus 'The Road Ahead'

Senior Colourist Beau Leon adds the grade for Lexus' big game ad featuring Marvel Studios' 'Black Panther'. Working with Director Samuel Bayer, Leon helped deliver action-packed colour in this commercial for Super Bowl LII. The short is the result of Lexus's collaboration with Marvel Studios on its highly-anticipated 'Black Panther' film.

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