LBB Interview

Wednesday 15 June 2022

Simon Wood and James Yeo talk to LBB about their work on how they helped create Heineken's first virtual beer. 

Simon Wood: "We wanted to create light-hearted, comedic spots in different settings, which would all come together to create a unified campaign. We wanted to grab people's attention immediately with something familiar, then immediately jolt them with the tongue-in-cheek campaign. It was great that Heineken were brave enough to poke fun at themselves."

Read the full article on the LBB site.