Kiyan Prince

Friday 21 mai 2021

Framestore used deep fake technology in a ground-breaking anti-knife campaign to bring back Kiyan Prince, the schoolboy football prodigy who tragically died after being stabbed 15 years ago, as a virtual footballer. All money raised by the campaign will go towards The Kiyan Prince Foundation, the charity set up by Kiyan’s father to raise awareness about knife-crime.

Framestore’s Co-founder and Chief Creative Officer, Mike McGee; Project Lead, Karl Woolley; Creative Technologist, Johannes Saam; Global Head of Creatures, Markus Schmidt and Senior Designer, David Lochhead collaborated with expert likeness artist Chris Scalf to develop the assets needed for the campaign.

This world-first project caught the attention of many news outlets and here’s a roundup up of the coverage:

The Guardian

Sky News

The Evening Standard 

BBC News

Metro News 

The Drum

Fast Company 

The Times 

Yahoo

The Independent 

SHOOT Online

Campaign

NME

ESPN

Radio Times

KeenGamer

Creative Moments