This Christmas it could be you
We collaborated with director Tim McNaughton, VCCP and Girl&Bear to deliver the wintery tale of a determined reindeer's quest to take flight.
Bringing the creature to life demanded a seamless blend of visual realism and expressive character animation. Armed with live-action reference footage captured on location, our team bypassed automated tracking in favour of bespoke hand-keyed animation. Alongside the hero character, we built digital environments that matched the live-action plates down to every rock, branch, and patch of terrain.
PRESS
National Lottery takes flight with reindeer and power of belief in Christmas spot - Campaign
Allwyn UK Reminds The Nation That, This Christmas It Could Be You - Creative Salon
The Reindeer Who Dared to Dream of Flying Brings Christmas Magic to The National Lottery - LBB
Framestore’s Reindeer Takes Flight for The National Lottery - Stash
National Lottery This Christmas it could be you - David Reviews