Dive
The GEICO Gecko dives into savings.
Brought to life by our VFX team, led by Creative Director Will Frazier, the campaign continues our longstanding partnership with The Martin Agency and GEICO—and our work bringing one of advertising’s most iconic characters to life.
System1 ranked the spot the #1 Ad of the Week, with Editor-in-Chief Tom Ewing noting that "The great advantage of having such a recognisable character is that the Gecko is flexible enough to fit almost any situation and deliver any specific product message. Characters are particularly effective because they hit two targets at once. They entertain, creating positive emotion in the audience, and they’re familiar at the same time. When viewers see the Gecko, they know exactly who the ad is for and they’re primed for laughter as well as insurance information."
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