Framestore Preproduction Services (FPS) enables film-makers and showrunners to make early-stage, creative decisions that can then guide their entire production.

We have over a hundred creatives, technologists and producers working across concept art, previsualisation, virtual production, in-camera VFX (ICVFX), techvis and postvis.

This unique pool of world-class minds and skills allow us to serve as true creative collaborators, whether the production in question requires initial character design, logistical assistance for a single complex sequence or a ‘beginning to end’ offer that begins with concept art and culminates in our award-winning final VFX. 

Concept sketches for Paddington

Concept Design

Previsualised bear fight sequence


Gravity is shot in an LED lightbox

LED Volumes

Gravity lightbox

On Set Visualisation

the goblin gnarlak pointing his finger looking straight ahead

Performance Capture

concept art of winnie the pooh looking confused

Virtual Art Department

A supervisor watches a monitor on set

Farsight: Virtual Production