Who We Are
Framestore is home to a collective of visionaries working across film, advertising, television and immersive. Our work and skillset is wide-ranging, thanks to a pool of 3000 talented artists and producers in offices across the globe.
What We Do
Known globally for our visual effects, we have a proud history creating extraordinary images and scenes for some of Hollywood’s biggest pictures, collecting every possible industry award along the way.
Our work is also seen across the advertising industry, bringing magic to the small screens that surround us every day.
Framestore has grasped the opportunities afforded by new technologies, and works with brands, studios, artists and organisations to bring immersive experiences to both new and existing audiences. Fuelled by a relentless curiosity we continue to look to the future, carving out new spaces, screens and media through which to tell stories.
At Framestore we are committed to providing an inclusive and equitable workplace. In 2020 we created a Social Equity Board which has a diverse set of representatives from every location driving the agenda. To this we have added many more volunteers who are part of one of three working groups focussing on a particular strand of the agenda:
- the attraction of more diverse talent to the company
- the retention and development of existing employees/colleagues from under represented communities; and
- the development of leaders at all levels to support and make effective the creation of a more diverse team
Gender Pay Report 2022
Transparency in Coverage in the US
UnitedHealthcare creates and published the Machine-Readable Files on behalf of Framestore. To link to the Machine-Readable files, please click here.
We are proud to have worked on some truly outstanding creative projects; and as a company, continue to evolve and grow with the times. Take a walk through just a handful of the highlights from our vast and varied heritage in visual effects, film, advertising and more.
Framestore, the early days
Framestore was founded in London's Soho in 1986. The proposition was simple: use technology to create the most extraordinary images possible.
Framestore created 450 VFX shots for 'Gulliver's Travels', which was broadcast on NBC and later on Channel 4 in the UK to record ratings. The fantastical mini-series attracted the greatest Sunday movie audience since Jurassic Park, and cemented Framestore's prowess as creator of dazzling visual effects. The quantity of shots, and the complexity of the many effects used to create the unreal worlds proved a giant success for the team, led by VFX Supervisor Tim Webber.
Surfing with Guinness
The critically-acclaimed 'Surfer' for Guinness won more awards than any other commercial spot in 1999, and has been deemed the most iconic ad of all time in numerous polls. Framestore worked with Director Jonathan Glazer and creative agency AMV BBDO to tell the tick-tock tale of the patient surfer, who rides out the ultimate white horse wave.
Walking with Dinosaurs
The BBC's groundbreaking 'Walking with Dinosaurs' aired in 1999, featuring over two hours of photo-real CG animation created by Framestore's artists. The six-part series was the result of two years of work, recreating creatures from the Triassic, Jurassic and Cretaceous eras, and received high praise from the industry, winning the BAFTA Innovation Award in 2000.
The Wizarding World
Framestore first visited Hogwarts in 2001, for Harry Potter and The Philosopher's Stone, and went on to work across all eight films in the world-famous series. Work included the CGI creation of Buckbeak the Hippogriff, an enormous Basilisk, Dobby the House Elf, and a menagerie of other magical creatures.
A second round on Guinness, as Framestore set to work on the fast-paced effects needed to tell the story of 'noitulovE'. The extraordinary collage of live action, stock footage, custom CGI creatures and digital stills allowed our VFX artists to use every weapon in their arsenal in order to condense the history of mankind into a televisual ad spot. 'noitulovE' went on to win the prestigious Grand Prix at Cannes Lions.
The Golden Compass
A golden double for The Golden Compass. Framestore received both the Oscar and BAFTA for Visual Effects in 2008, for their work constructing the massive armoured polar bear Iorek Byrnison, voiced by Sir Ian McKellen.
Gold for Gravity
Framestore was recipient of another sweep of award wins for 2013 space epic Gravity, which went on to win the Oscar, BAFTA, and VES Award for Visual Effects in 2014. Alfonso Cuáron's remarkable blockbuster was a four year endeavour, plotted, planned and made in Britain by an extensive team at Framestore, who pushed their creative capabilities to the max to complete the incredible effects in the film.
A new realm
Framestore made waves at SXSW Interactive Festival with an incredible immersive experience for HBO's 'Game of Thrones'. Working with Relevent, the team utilised Oculus Rift headsets and a realtime Unity game engine to create an experience for superfans of the hit series like no other. Shortly after, Framestore announce the official opening of a dedicated VR Studio, to further the creative work and technological possibilities in this exciting new field.
Unveiling Digital Signage
2015 saw Framestore take to Times Square, to reinvent the LED frontage at Morgan Stanley's iconic headquarters. Framestore Labs worked with creative partners Bloomberg to modernise the systems, and drew on their experience working with the London Stock Exchange to create striking, comprehensible graphic displays for the screens which would highlight the bank's work, and key stock market information, to the building's millions of passers-by.
The first-ever headset-dree group virtual reality experience and the single most-awarded campaign at Cannes Lions 2016.
Double win for Blade Runner 2049
Richard Hoover led a team of over 175 artists in Framestore’s Montréal studio, crafting almost 300 shots for the final picture, which built on extensive concept and pre-production work by Framestore’s Art Department. This is the third time Framestore has won both the Academy Award and Bafta for Special Visual Effects in a Feature Motion Picture.
Box Office Success
The Framestore team film celebrated a successful start of the year, with their work on Disney's Chistopher Robin earning an Academy Award Nomination for Best Visual Effects, while Marvel Studios' Avengers; Endgame became the highest-grossing film of all time, taking $2.79 billion at box office.
Framestore's core values have remained the same since the company was conceived in 1986. Our founders have built a unique environment which nurtures and inspires creativity, loyalty and innovation across both teams and offices. Their proposition, that of uncompromising quality, is and will always remain central to our ever-evolving output.
Chief Creative Officer
Chief Creative Officer
Chief Executive Officer
Chief Executive Officer, Film & Episodic
President, Global Advertising & Content
Chief Operating Officer, Film & Episodic
Managing Director Canada, Film & Episodic
Akhauri P. Sinha
Managing Director Mumbai, Film
Managing Director, Pre-Production Services
Executive Vice President, Film & Episodic
Director, Global Business Operations
Executive Vice President, Advertising USA
Managing Director, Framestore Pictures
US President, Integrated Advertising