Don't Get Mad. Get Glad.
As a part of the Glad's relaunch of the iconic "Don't Get Mad. Get Glad." tagline, the brand teamed up with Sesame Street's Oscar the Grouch and remixed his hit song "I Love Trash!". For the spot, our VFX artists collaborated with FCB and director duo Speck & Gordon to help execute the campaign's retro aesthetic.
Credits
Client
The Clorox Company
Director, Marketing & Innovation, Glad
Kellie Li
Associate Director, Global Advertising
Boris Nurko
Brand Manager, Base
Mariah Absher
VP Marketing Director
Chris Budinszky
Digital Director
Krizia Znidacic
Glad R&D
Aaron Casaert
Agency
FCB
Executive Creative Directors
Alan Shen, Chris Walker
Creative Directors
Bryant Prince, Miles Jappa
Group Management Director
Joshua Lenze
Management Director
Kaleigh Frigon
Executive Producer (Celebrity Partnerships)
Lexie Tankersley
Sr Integrated Producer (Celebrity Partnerships):
Demi Diggs
Executive Producer
Elise Garber
Senior Producer
Natalie Turner
Production Company
Furlined
Directors
Speck & Gordon
President
Diane McArter
Vice President/Sr. EP
David Thorne
Director of Production/EP
Jay Wakefield
Line Producer
Giles Skillicorn
VFX
Framestore
Creative Director/VFX Supervisor
Chris Beers
Creative Director/Shoot Supervisor
Martin Lazaro
Executive Creative Director
Ben Walsh
Nuke
Nasser Mandavisobi, Jon Rogala, Jesse Witt, Scott Rose, Artem Voronoff, Xiaoli Zhang
Flame
Matt Dobrez, Serina Flores
Design
Nathan Zankich
Color
Company 3
Colorist
Tom Poole
Producer
Nick Krasnic
Editor
Graham Turner
Head of Production
Lillian Ghodoushim
Sesame Street
Puppeteer/Voice of Oscar
Eric Jacobson
Puppet Captain
Matthew Vogel
Puppet Wrangler
Lara McLean
Senior Producer + Curriculum
Autumn Zitani Stefano
Director, Content Operations | Sesame Workshop
Emilie Brandy