The Latest Tech Enriching Theme Parks & Venues

In a recent interview with VFX Voice on the future of immersive entertainment, Framestore's Creative Technology Director, Kevin Young, joined other industry leaders to discuss how XR and AI are helping shape the next generation of location-based experiences.

From using VR and mixed reality to prototype attractions in spatial environments to exploring subtle AI-driven personalization, Kevin discusses how emerging technologies can deepen engagement while keeping storytelling at the heart of every experience.

“The future of theme parks and LBE is still the same: creating engaging experiences for the audiences of today; the story and the way you engage with it is still the most important thing. What evolves are the tools we use to tell those stories. And exploring how to apply those tools thoughtfully is the exciting part,” Kevin shares.

Read the full interview here.