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The new age of content: Co-creating with AI
2:20PM - 2:40PM AST 3rd February | Centre Stage
Join William Sargent, Chairman of world renowned film and digital studio Framestore, as he explores the practical applications of AI in content production beyond today’s generative tools. He will examine how a more directed, intentional use of GenAI – as a true creative partner – can reimagine existing content, accelerate the development of new formats, and unlock extended revenue opportunities. For anyone in the business of content, this session will show how AI can be embedded into creative workflows to drive both innovation and commercial growth.
Meet The Speaker
William Sargent | Chairman
William co-founded Framestore in 1986 and led its rise from an award winning commercials house to world renowned film and digital studio based in London, New York, LA, Chicago, Montreal, and Mumbai. In 2020 the company combined with LA based Company 3 adding world class post and new digital locations in Atlanta, Pune, Melbourne, Vancouver and Toronto.
During three decades the company has worked on all the Harry Potter films (and the JK Rowling 'Fantastic Beasts') , Alfonso Cuarón’s Gravity, James Gunn’s Guardians of the Galaxy, Paul King’s Paddington, Marvel’s Avengers series, Doctor Strange, Christopher Robin, Blade Runner 2049.
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