InnovateX 2026

Heather Kinal | Senior Vice President, Immersive

For over a decade, she has been an instrumental part of the Framestore Immersive team, playing a lead role in their endeavors. As the demand for immersive and mixed reality projects continues to surge, over the last 10 years Heather has taken charge of teams dedicated to utilizing cutting-edge technology and creativity.

Kevin Young | Creative Technology Director

A pioneer in real-time and interactive media, Kevin Young is the Creative Technology Director within Framestore’s Immersive team, where he spearheads the studio’s exploration of spatial user experience and next-generation mixed reality. With over two decades of experience at the intersection of craft and innovation, Kevin’s career began designing groundbreaking online experiences for Oasis and The Mighty Boosh before leading innovation-led film campaigns for the likes of Disney, Fox, and HBO. His technical leadership is underpinned by a tenure as the first Head of Creative Technology at The Mill and time spent within Wētā FX’s Special Projects team, where he pushed the limits of emerging technology. This diverse expertise has seen his work showcased on global stage,s including Sundance, TriBeCa, and the White House.

Gavin Fox | Creative Director

Gavin has been a creative director in Framestore’s immersive department since 2014 and uses his love of all things immersive and interactive to create the best possible theme park rides and location-based entertainment experiences.

Liam Thompson | Senior Producer

Liam Thompson is a Senior Producer in Framestore’s Immersive department, with a background in TV production and experience across marketing, agency, and shoot production. Since joining Framestore in 2014, Liam has produced standout work for clients including Google, Samsung, VW, and Merlin (Jumanji: The Adventure). They specialise in managing complex immersive projects from development through delivery, with a focus on innovation and collaboration.